Hiring an interior designer was once considered expensive. But that was a myth, and people realized that only a few years ago. Their realization design business has now led to a wave of demand for interior designers.
The U.S. interior design market is anticipated to generate a revenue of $25.9 billion in 2024. That’s a whopping sum. The trend toward customization and personalization is gaining momentum, and that is driving the market. Moreover, the internet has made interior design services accessible to all, which is fostering market growth.
If you have been contemplating launching an interior design business, now is the right time to do so. But with over 152,211 businesses already there, how would you convince your target audience to book you for designing their space? Marketing your business will help you do that.
Here, we’ll share some marketing ideas that will help your interior design firm stand out and grow your client base.
#1 Invest in Local Advertising
You can solidify your interior design business’ presence by investing in local advertising.
The internet might have crushed traditional media, but people still read print media. Statista’s latest findings reveal that the global print newspapers and magazines market is anticipated to generate a revenue of $111.60 billion in 2024. Further, the market is expected to have 1.3 billion users by 2029.
In the U.S., approximately 20.9 million copies of newspapers (including both print and digital versions) were distributed in 2022. Advertise in local magazines and newspapers, especially those with dedicated home and lifestyle sections. This will help you reach a targeted, local audience interested in home improvement and design.
Pew Research Center’s study shows that 8 in 10 Americans aged 12 and older tune in to traditional AM/FM radio at least once in a given week. Buy radio spots to promote your interior design company.
Local advertising gives you the opportunity to reach a wider audience. Make sure you offer something to your audience that captures their attention. You can, for instance, offer them a prized decor item or 20% off if they book a service worth $750 or more.
#2 Design a Stunning Website
About 10,000 people searched for “interior designer” in the past 16 hours in the U.S. A little less than a thousand searched for “interior designer near me.”
The demand for interior designers is high in the U.S. More and more Americans are searching for these professionals online. That is why establishing an online presence has become important for interior designers.
Designing a professional and engaging website and taking it live is the best way to build your online presence. Data shows that 81% of shoppers prefer researching a business online before they make a purchase. An estimated 47% search for a business’ website. You could lose out on such shoppers if you don’t have a website.
When building a website, don’t take the traditional route, though. Take the help of AI-powered website builders instead. These tools can put together a stunning yet professional website from scratch in a flash. That means they will save a lot of your time.
Using an AI-powered website builder is also easy. You don’t require any coding knowledge or design skills to build your website. Just answer the questions the website builder asks, and your website will be ready in a few minutes.
AI website builders are also quite affordable. The paid plans of website builders, Hocoos remarks, cost anywhere between $5 and $50 per month. That’s considerable savings!
Once your site is ready, incorporate strong calls-to-action (CTAs) on every page, such as “Schedule a Consultation” or “View Our Portfolio.” This will encourage visitors to take the next step.
#3 Host a Makeover Contest
You can promote your interior design firm by hosting a makeover contest. It’s a fun and exciting way to engage with your community and attract new clients.
Invite people to send you or upload pictures of their “ugliest rooms” or those in desperate need of an upgrade. You can then select one or two design business photos from the submissions and reward them. The reward can be anything, from a special type of discount to a free makeover.
Set clear rules, including eligibility criteria and submission deadlines, before you run the contest. Promote the contest through social media, local media outlets, your website, and email marketing.
Encourage participants to submit a brief description along with the photo explaining why they deserve a makeover. This will not only generate buzz but also collect valuable leads. Announce the winner through a live event or online reveal to maximize engagement. The makeover project will become a powerful portfolio piece and marketing tool.
Wrapping up, boosting your interior design business, and attracting more clients isn’t as difficult as it may seem. These ideas can help enhance your visibility and reach a broader audience. Stay consistent, however. Review and refine your marketing strategies regularly so that you can adapt to changing trends and client needs. Rest assured that your client base will expand and your business will flourish.
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